Types of Service Packages: How to Tailor Them for Maximum Profit

A massage therapist offering a ‘monthly wellness plan’ with 2 massages per month at a discounted rate can not just boost sales but make clients commit to a long-term wellness journey with your business. It’s easy to make such an incentive real by selling services in packages.

While you can sell service packages for any business, from digital software to retail, they are particularly helpful when you operate in the service industry, such as salons or consulting. And you know what, some of them work better than others!

Let’s try to discover how to create and optimize your service packages for success.

Service Packages Types and Benefits 

There exist different package types based on business type, customer needs, and pricing structure.

The fundamental difference between these types is how the services are delivered, their frequency, and their flexibility.

Let’s take a look at types of service packages:

• Prepaid bundles of services with discounts for a set number of sessions or services (e.g. 5 facials for $30 instead of $350).
• Subscriptions and memberships are great examples of packages of services when clients pay a recurring fee (monthly/yearly) for ongoing access.
• Service credits are known as pay-as-you-go (e.g. buy 10 hours of massage credit, use anytime).
• Goal-oriented packages (a 90-day growth plan).

Type	Payment model	Commitment level	Best for
Prepaid service bundles	One-time upfront	Medium	Businesses with recurring clients
Subscription and memberships	Recurring	High	Businesses that want predictable revenue
Credits and pay-as-you-go	One-time upfront	Low	Flexible
Milestone/goal-oriented	Upfront or phased payments	High	Transformation-focused services

What Makes a Service Package Work?

Deciding to offer packages is not enough – you should know the best way to do so.

Let’s focus on the common benefits of the packages that are attractive to customers and also highlight things that are pitfalls so that you are prepared!

A real problem solved

A package should address real customer needs. Of course, a lot of things depend on the industry. Meaning, buying a set of lessons with a discount to learn a language gives a clear savings value to the customer, while it might not be as easy to provide the same value for a hairstylist’s services.

Easy to book

The technical convenience of booking a package in advance is very important to provide a smooth customer experience. All the services and costs in the package should be clear and well presented. Customers should understand the value and how much they are saving. 

The value of savings (getting a bargain!)

They are saving the money – and it’s crystal-clear. If you offer a package, like a business coach doing 5 sessions for $900 instead of charging $200 per session, which would be $1,000, clients are way more likely to jump on it.

Flexible and structured offer

If you’re too strict with the package terms, customers may feel trapped and don’t buy. But if you’re too loose, they’ll just put it off forever and never actually buy them. So try to find a balance with clear usage terms (e.g. ‘Use within 3 months, reschedule 24h in advance’).

Psychologically attractive names

Try to pick names for service packages that can help clients identify themselves with the offer. Make them feel privileged and see instant bonuses at the same time. ‘VIP Glow-Up Package’ sounds way more exciting than ‘5 Facial Sessions’, what do you think?

And most importantly, ALL these values should be offered in your packages, not just some of them.

However, why do some service packages fail? Think the opposite of what we’ve just listed. For example:

• If clients don’t understand what’s included or how to book, they skip it (even if you put a lot of true value into it).
• Don’t try black methods with no real savings – if a package costs the same as individual sessions, clients will instantly notice it. Never going to work!
• If the package expires too soon (and time sensitivity is important for time-based services) your client may feel rushed and never buy it.
• The worst case scenario is a wrong target audience or not-connected services packed. Moreover, high-ticket packages won’t work for budget-conscious clients.

Understand the Concerns of Your Customer

If you want to tailor your products into packages and maximize their profit, you should understand the deeper pains and concerns of your customers. And make sure the doubts of customers are dispelled when you craft those packages.

The first concern is obviously the fear of losing their money – ‘what if I can’t make time for all booked services?’. What can you do in this case? The things that might work with customers:

• reasonable expiry dates (e.g. ‘Valid for 6 months’).
• easy rescheduling options for individual services in the package.

Next, suspicious and curious minds will definitely ask ‘Is this actually a good deal or they want me to spend an arm and a leg for nothing?’. In this case, numbers can help you. Clearly show the price breakdown (‘You save $150 vs. paying per session!’) and optionally include bonuses (extra perks, priority booking) if there are any.

Just as with buying individual services or classes, the same fear of getting stuck with a package that doesn’t meet their expectations is also very common. Especially if they have never tried it before and have no idea of how it will turn out for them!

Next, you should be creative to make people think something like ‘Yes, you need that much’. Since packages always bundle multiple services, focus on delivering clear value that justifies the commitment to purchasing so many services.

Try to stay as flexible as possible by removing all possible fears of not being able to adjust or cancel the package of services. Clear policies on this, including the possibility of partial refunds, can work.

How to Create Services of Packages with BookingPress

With the BookingPress WordPress plugin for appointment scheduling, bundling services into discounted packages is simple.

Since you are creating bookable services with the plugin, all you need to do is install the Service Packages add-on to start offering packages of selected services right from your booking form on WordPress.

The add-on is available starting from the BookingPress Professional plan.

What can you do with this add-on?

• Combine multiple services into one package.
• Customize with images, descriptions, and pricing.
• Enjoy easy package creation and provide a smooth checkout for customers. 

How to create and customize your packages:

1. Download and activate the Service Packages add-on from your BookingPress account (included in Pro & Enterprise plans).
2. Go to BookingPress > Packages > Add New, then add services, set pricing, and customize details.
3. View all package orders in the Package Order menu, update statuses, and assign customers.

How to display packages on your site?

Use the BookingPress Customize menu to display your service packages in the form. Use shortcodes or WordPress blocks to list them in a grid or list view on any other site page for extra promotion.

Customers can book packages directly, though on-site payment isn’t available for packages. Also, note that customers must log in to buy a package, but new users can sign up during checkout.

Final Word: How to Maximize Profit with Service Packages

So, how to make service packages feel like a no-brainer and maximize profits?

1. Emphasize savings AND results that deliver things clients truly value (‘Achieve glowing skin in 3 months with our VIP Facial Plan’, ‘Become a language PRO with our 3-month course’).
2. Offer smaller but more flexible service package plans for first-timers.
3. Make booking and rescheduling hassle-free online with mobile-friendly booking forms.
4. Have a clear and risk-free policy (refunds, transfers, trial sessions) for all your service packages.
5. Package only suitable services that make sense for specific target audiences.

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