How to Set Up an Astrology Consultation Business and Attract Your First Clients

The art and science are surely needed to structure, market, and run an astrology consultation business. It takes many chores from the service offer design, pricing strategy, and predictable revenue generation streams. Want to learn how it all works? Read our tips to understand how to attract your first clients!

What Services Can You Offer? Understand Clients & Their Needs

Clients are searching for the help of astrologists with very definitive needs. And your task is to realize them.

Astrology consultants typically analyze celestial patterns in order to give people advice on various life decisions, and we can name the following:

• Personal development.
• Describing the personality traits and fate of a person.
• Relationship compatibility (romantic and business).
• Career and financial decisions.
• Health insights.
• Future planning.
• Understanding personality traits or life challenges.

In addition to human needs, the choice of the services and practices you should provide depends highly on your region. While astrology is highly popular in India, China, and the Middle East, the EU and Latin America are also influenced by esotericism.

However, the expectations of clients differ. For example, in Western astrology, statements and interpretations are often derived from a horoscope or horoscope graphics; Latin America is highly influenced by shamanic traditions, while in China, Chinese Zodiac astrology is valued.

To sum up this part, here is your very basic checklist:

1. Niche: Are you specializing in a particular area of astrology (e.g., relationship, career, or personal growth)? Do you have an understanding and specialization within a narrow tradition?
2. Demographics: Who are your target clients in terms of age, location, and interests?
3. Motivation: What are their values, beliefs, and motivations?

Prepare Tools for Your Workflow

As an astrology consultant, you need to understand your working conditions to assess the tools you need to get started.

Initial consultation

Discuss the client’s needs (e.g., career advice, relationship issues). You will need to require their personal data: date, time, and place of birth.

Chart preparation

Think of which tools you need to get prepared, e.g. astrological software or manual calculations, because you need to generate charts (e.g., natal chart, transit chart). Try to use dedicated tools like AstroGold, TimePassages, or LEOSTAR. You may install them on your device to test the astrology calculations and accuracy of prediction.

Analysis

Then, you are expected to interpret charts based on astrological principles and explain them to your client. This includes planetary alignments, houses, zodiac signs, and aspects.

Client session

Next, the client explains that you explain findings and offer guidance, further answering their questions and providing actionable advice.

Follow-up

You may need to provide a written guideline on your findings or schedule a new consultation if needed. If you use tools like gemstones, rituals, or mantras, they may also be part of the practice and require a list of what you need to have.

Understand the Requirements of the Astrology Consultation Business

You need to find your niche and gain knowledge and training so that you can build the only valuable currency with the clients – trust. You may be required to have a deep understanding of astrology (e.g., Vedic, Western, Chinese).

Experience is the next thing. Practical experience interpreting charts and dealing with clients is crucial to make sure your first consultations as an official business can run smoothly. 

As for legal compliance, they vary a lot, so we encourage you to understand local requirements. For example, in Germany, astrologers must register their business according to trade regulations. The Federal Court of Justice ruled that astrologers are generally entitled to a fee for their services unless they exploit vulnerable individuals.

Hence, consult with a legal and tax professional to ensure you’re complying with all relevant regulations in your city.

Create an Online Presence (Website, Social Media)

A successful astrology consulting brand requires a professional website, which gives you even more trust and helps build healthier relationships with clients.

On your astrology website, you can tell more about yourself, and showcase your tools and videos. Moreover, you can tell more about your services to give clients an understanding of what they can expect from you, and how you can help them.

Your astrology consultation booking site can include clear navigation for booking consultations, viewing pricing, and learning about your services.

With modern appointment booking software like BookingPress, you can allow clients to self-schedule any events, face-to-face meetings at a specific time, or group events.

It has many little things that help your astrology business:

• Any cost is based on the types of consultations or their duration.
• Automate appointment scheduling directly on your site.
• Video conferencing tools (Zoom or Google Meet) for remote sessions.
• Integrate online payment gateways to secure your revenue.
• Manage all appointments, payments, and client details in one site’s control panel.

We highly recommend it because it has tons of advantages:

1. Allowing clients to self-schedule various consultations or readings.
2. Boosting the number of bookings and revenue with built-in marketing tools.
3. Enhancing communication with automated follow-ups and reminders.

Engage with clients on social media

Build trust by communicating with clients online, become their friend, and show you are an expert. This is what social media is about when you are bundling an astrology consultant brand.

Offer bonus content through testimonials and sample horoscopes. Share tips, announce new services, or promote workshops. Your brand page on your favorite platform can help you do that. Of course, video-based posts can be more engaging and inspiring for potential customers.

Further Astrology Business Marketing Tips

A business is definitely a sprint and understanding its requirements will help you keep your business breath longer.

Among the multiple tips we could choose, these are those that clients usually love to see from you:

• Create a consulting space that reflects your personal approach to astrology. This could be an online platform or a physical location.
• Enable clients to easily choose services and complete payments online – whether they do it on third-party sites, your Facebook, or directly from your site.
• Develop strategies to offer loyalty discounts to current customers; for example, subscription plans for regular consultations, or exclusive insights for long-term clients.
• Expand your offerings with workshops on astrology basics, special cosmic events, or group readings.
• Use software or apps to send tailored updates, such as horoscopes, seasonal astrological insights, or promotions for your services.

Concluding: How to Set Up an Astrology Consultation Business?

Our final takeaways and tips will sum up the roadmap for a successful astrology practice and getting your first clients:

1. Understand the process of meeting with clients and, thus, calculate all possible expenses for the location, tools, and software.
2. Understand your niche and the motivations of the target audience.
3. We highly recommend budgeting for website development as part of your overall business plan, with the consultancy booking software.
4. Trust with clients and the creative market is the most suitable way to build healthy relationships with clients and a long-lasting astrology brand.

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