10 Winning Cleaning Business Marketing Strategies for 2024

Creating a cleaning business marketing plan should rely on various factors, including type of cleaning services you offer, the target market, and the scale of operations.

There are some common things, however, that are considered as general strategies for creating your cleaning business marketing plan. And we hope today to help you with some of them!

The first most crucial thing to realize is that your marketing starts with the most fundamental things, from legal nuances to supplies and technologies, not just banner ads on the main street. 

Your marketing strategies for a cleaning business won’t work if you don’t have quality control of your business, good feedback, and technology. But if you do have all these things perfectly optimized, your marketing strategies are going to organically work for you!

So let’s put what we mean into the following 10 strategies to create your cleaning business marketing plan.

Strategy 1: Consult experts on the legal structure of your business

All your legal considerations, taxes, and liability must be taken care of. Are you going to operate as a sole proprietorship or corporation? Partnership or LLC? Remember that dealing with these things might take more time than expected.

It all will give your cleaning business a professional image, promote trust and availability. You can also emphasize this information in marketing materials to assure clients that they won’t be personally liable for any issues that may arise.

Strategy 2: Decide on which business license you must obtain

How is the cleaning business regulated in your country? Do you need a license upon the business registration? Moreover, it’s important to take care of the following:

• Learn about the insurance coverage options you can obtain for your cleaning business.
• Ensure your hiring process is compliant with labor laws.
• Study health and safety guidelines for cleaning business in your region.

Strategy 3: Make your pricing competitive

It’s worth nothing that many consider cleaning services as not something worth overpaying for. So you should be especially careful with creating a very competitive pricing strategy with a set of bonuses, memberships and more.

When you’re just opening your business, you must be outright attractive; so that people could even switch from their current company to yours!

Strategy 4: Make sure the services you offer are on-demand in your region

Prioritize your local market! Study your local demands and optimize your services range to the needs of local businesses and individuals.

Offering on-demand services provides more profitability and viability for the long term. How to do this? Here are a few ways you should study further:

• Market research.
• Competitor analysis.
• Adaptation to trends.
• Customer feedback.

Strategy 5: Identify your target audience

You’ll find a good bunch of tips on this In every marketing book or article. The mantra is always the same: you should know your audience pretty well in order to create and deliver the best offerings, packages of services, and more.

Do the market research, here are a few proven tactics:

1. Are you targeting a specific neighborhood, city, or region? There might be different needs based on the geographic location.
2. Identify existing competitors in your area and study their service range.
3. Understand the potential pain points of your target audience.
4. Learn customer feedback in the region.
5. Consider modern trends in people’s choices (eco-friendly cleaning, deep cleaning, etc.).

Strategy 6: Equipment is your key thing in branding and marketing

Your branding can’t be good enough without relying on your supplies and equipment in advertising. Technology makes a difference today and customers choose companies with good reputation and good software.

How can you use it in your marketing?

• Video demonstrations: show how the cleaning equipment works in the wild.
• Before-and-after photos: create showcases on your website or in social media.
• Tell about environmental benefits: state whether you participate in green cleaning initiatives. 

Strategy 7: Leverage the technology for cleaning business 

Leverage the technology to optimize various sides of your business routines:

• Automate service bookings with the automated cleaning company reservation software. Even if you operate in multiple locations, it’s easy to automate your availability.
• Optimize your finance tracking and recording with the dedicated invoicing and payment tools.
• Connect external calendars and messaging systems to organize the work of your staff and send automated emails and messages to clients. 

Strategy 8: Optimize your cleaning company website & social media

A professional cleaning company can’t exist without a professional website and social media. 

Even more so, a presence on important platforms and marketplaces, including Google Business Profile, is also required! Your own website is the first point of reference for customers who are looking to check out your working hours, see your services and pricing, or even book your services online.

Strategy 9: Run advertising campaigns with Google & Facebook

Quite often for just a few dollars, you can run effective ad campaigns across the most popular social media networks, such as Google Ads, Facebook, and others.

This will help you get your company in front of thousands of people who are looking for cleaning services in the region right now. Don’t ignore these resources!

Strategy 10: Integrate quality controls

Make sure you’re always doing your best when it comes to cleaning supplies and quality of work to meet the expectations of clients. Some of the ways to perform quality controls inside your business include:

• Integrate training and certification.
• Take care of prompt communication.
• Make sure you comply with the local regulations.

Share the results of all these processes with your prospects by featuring your achievements and compliances right on your website, office, or social networks!

Conclusion: Choosing the best strategies to create your cleaning business marketing plan

Creating a marketing business plan for your cleaning company heavily relies on actual services, staff, equipment, and technology you use to communicate with clients. Here are the main things to consider in your marketing for a cleaning company:

1. Take care of the legal structure and licensing and use this information in your marketing activities.
2. Embrace technology for building a professional website and integrating a service booking software.
3. Maintain consistency with quality controls of your business.
4. Promote environmental benefits that your company is able to deliver.
5. Optimize your pricing and study the customer needs in your region.