10+ Profitable Lashes Business Ideas in 2024

As a service-oriented business, eyelash studios can specialize in more than just applying eyelash extensions. There is much room for creativity and monetization opportunities!

In the past, we were writing about how to start an eyelash business, and today, we are tasked to discover more profitable lash business ideas to help you start or refresh your beauty center.

Don’t miss out on related tutorials:

• Content Strategy for a Beauty Salon Website Blog
• Beauty Salon Booking Website Ideas to Boost Your Performance
• A Great List of Beauty Salon Names to Use

As an eyelash expert, you’ll likely work in a business-to-business (B2B) environment. This is because many clients prefer to receive eyelash beauty treatments from professionals rather than applying them themselves. Some of them are also oriented toward the end user. Hence our top 10 profitable lashes business ideas.

Eyelash Studio Website to Boost Sales

You probably already have a studio, a personal workspace, or even offer mobile lash services. 

But believe me, you’re leaving so much money on the table if you don’t have a website. All the clients are now online, searching for beauty tips and experts across the net.

You need it to simplify all things bookings and client communication; it’s also a great way to market your services better and find more clients online, with less effort.

Necessary things on the eyelash business website include:

1. Your creative portfolio, plus embeds from social networks to add more dynamic and engaging experiences to your business.
2. BookingPress – an award-winning yet affordable software to take client appointments online. Learn how to make your service business more money with this service scheduling software.
3. Testimonials and other social signals – let your clients speak about you and win the hearts of your prospects.

Online Shop with Expert Consultation

More and more trust is gained by smaller expert beauty shops that specialize in their niche and can provide personal consultation before buying a product.

This makes a big difference from buying from big shops that sell everything but the kitchen sink, without authentic client interaction.

For example, it can be super profitable to:

• Sell eyelash extension accessories.
• Sell post-treatment products.
• Offer self-crafted eyelash care kit solutions.

Eyelash Franchise

Starting your own lash business studio based on a popular franchise is a proven way to help you feel the ground under your feet quickly.

In the US, popular ones are Lash Lounge, Lash Republic, and LashBar. They all come with their benefits and rules, which you need to study before purchasing a franchise.

For example, LashBar obligates you to do the following: “We require all franchisees to be hands-on in their salon for the first two years. After that, it is up to you how hands-on you want to be or if you want to hire a manager to handle the day-to-day salon operations.”

Even more food for thought… If you want to think big, consider starting a whole franchise yourself! This might be a daunting task in terms of legislation and the costs involved, but it can secure you a bright future in case of success.

Beauty Business Coach

Help others open an eyelash business.

If consulting, branding, and marketing are your favorite things to do in addition to working with creative lash design, this might be your path to becoming a thought leader in your niche!

Every successful business manager needs expert advice. If you can position yourself as such, you can earn money by offering paid personal consultations or group lessons.

You can do that in any way, from starting your personal website to even establishing basic social media pages:

• Expert workshops: Teach lash technicians new skills or specifics of starting their own business. Use online video apps for workshops or do it offline.
• Complete online courses: Full-scale, step-by-step, or topic-shaped courses for eyelash professionals. You can create courses on specialized platforms on any CMS (e.g. WordPress using LMS).
• Mentorship programs: Offer one-on-one mentorship roadmaps through your own website. Design various programs based on aims and skills.

Eyelash Trendsetter

If you find yourself drawn to designing unique and beautiful lash styles for clients, this could be a lucrative monetization option for starting your business. Stepping into this opportunity includes:

• Keep up with the latest trends and innovations in the lash industry (blogs, magazines, workshops).
• Explore different lash styles, techniques, and designs to find your unique aspect.
• Share your creations on social media and your website.

Membership Community 

Start and lead a beauty community offering exclusive eyelash tips and tricks to paying-only members. The most difficult task here is to set up and manage a website using suitable membership software; the next one is also creating content or hosting workshops regularly.

Creative TikTok Channel

TikTok is very good at inspirational and promotional content alike. If you want to create short videos showing your unique eyelash design ideas or practical tips, TikTok can help you monetize these activities.

However, if you want it to be the only source of income, you need to spend a lot of time planning, recording, and improving your content for TikTok to become an influencer in your niche.

Youtube Educator

You know how to educate clients on proper lash removal techniques and the importance of using quality products? Or have tried eco-friendly solutions in practice? 

When creating longer tutorials and videos about specific lash extensions, techniques, designs, or kits, you can expand your audience and then offer paid promotion opportunities to companies and studios to include in your videos.

Full-Scale Training Center Setup

There’s a growing demand for skilled lash technicians in many countries and cities, making it a profitable venture for anyone already aware of the field and products.

As a training center, you can start offering specialized courses in volume lashes, hybrid lashes, or lash lifts.

Many diverse opportunities and requirements include:

• expand your center or offer online courses.
• provide on-site training lessons.
• invest in high-quality lash extension supplies, mannequins, and training stations.
• obtain industry-recognized certifications.
• gather feedback from students to improve your curriculum.

Eco-Friendly Eyelash Extensions Expert

The beauty and wellness industry is one of those directly having an environmental impact.

If you want to develop your expertise in this topic, for example, educate clients on how to offer extensions made from sustainable materials, such as vegan silk or recycled fibers, this can be a profitable lash business idea to get you started.

Moreover, it comes with many scaling opportunities, such as opening a shop, providing personal consultations, and writing a guidebook.

Final Suggestions

No matter which eyelash business ideas speak to your heart today, there are integral things that come with any choice in most cases:

• Strong online presence.
• Connections with other lash artists and beauty professionals.
• Portfolio preferably on your brand website.
• Powerful online booking software to sell appointments.
• Marketing and technical skills to work with media content online.