10 Best WordPress Email Marketing Plugins for 2024

In this round-up, we’re taking a look at the most popular premium and free WordPress email marketing plugins. As a rule, almost all plugins have a free version with default settings and a premium one offering all imaginable features.

What can you do with an email marketing plugin, first of all? Some general tasks include:

• Add a ‘subscribe to our newsletter’ form or pop-up to your site.
• Customize opt-in forms to capture email addresses from your visitors, with or without pre-made email templates.
• Organize your subscribers into targeted lists.
• Set up automated email sequences with automation tools.
• Monitor key metrics like open and click-through rates.

Interested? Let’s discover the details.

MailPoet – WordPress Email Marketing Plugin

MailPoet is one of the leading WordPress plugins for email marketing. It provides a very user-friendly interface for creating and managing all your email campaigns right in your WordPress. In addition to the key features, it supports behavior and interest-based subscriber segmentation options. Its free version is super for those just starting out (up to 1,000 subscribers).

Key features:

• Multiple translations.
• Performance-optimized emails.
• Dedicated WooCommerce features for online stores.

Get MailPoet

Brevo (Formerly SendinBlue)

Brevo, formerly widely known as SendinBlue, offers a flexible way to create and insert email subscription boxes into your WordPress posts, pages, and sidebars. To reduce any email delivery errors in WordPress, the wp_mail() function automatically uses Brevo’s SMTP for enhanced deliverability and tracking.

Key features:

• A drag-and-drop page builder to create custom emails.
• Real-time report dashboard with insights. 
• A ready-to-go library of mobile-friendly, creative email design templates.

Get Brevo

OptinMonster

OptinMonster is a multidimensional plugin for email marketing in WordPress, with the main focus on tools for growing your subscriber list. This WordPress plugin offers you multiple ways to feature your email subscription options: in a lightbox pop-up, in floating bars, slide-in pop-ups, fullscreen welcome mats, in-line signup forms, mobile pop-ups, and more, to help you become truly creative about designing your email collection experiences.

Key features:

• Supports multiple important integrations, such as with Zapier, Uncanny Automator, and more.
• Popupal exit-intent popup technology can help you convert abandoning visitors into subscribers and customers.
• Pop-up testing and analytics tools.

Get OptinMonster

FluentSMTP

Used by several thousands of websites, this free WordPress email-marketing plugin can help you build an active email sending campaign using Amazon SES, SendGrid, MailGun, Postmark, Google, and Any SMTP Provider. It’s highly recommended by WordPress influencers and is highly rated by the plugin users.

Key features:

• Multiple email service connections to suit any needs.
• Real-time email delivery and super powerful SMTP.
• Built with security and scalability in mind.

Get FluentSMTP

IceGram

Unlike many competitors, Icegram Express offers a free plan with a robust set of features, such as unlimited contacts, forms, emails, and autoresponders. This means it offers significant savings, especially for those with large subscriber lists.

Key features:

• Automate welcome emails, post notifications, and abandoned cart recovery emails.
• Integrates with popular SMTP services, form plugins, membership plugins, and WooCommerce.
• Easy and fast to set up and get started to work with.

Get IceGram

Jetpack CRM

Jetpack is a very popular family of plugins for all things WordPress, from security to performance, being regularly featured as one of the best WordPress plugins out there. With this Jetpack CRM plugin, you can handle multiple activities, from managing clients and invoices to billing and email marketing. 

Key features:

• Integrates with AWeber, ConvertKit, and MailCampaign.
• Choose a tag or segment of your contacts to email and send them a broadcast or create an email segment.
• Powerful lead generation options.

Get Jetpack CRM

Newsletter

This powerful WordPress newsletter plugin allows you to design beautiful and responsive newsletters with a drag-and-drop builder and pre-built templates. It makes it easy to send newsletters to unlimited subscribers with advanced targeting options.

Key features:

• Integrates with popular SMTP plugins for email delivery.
• Powerful features, such as double opt-in, custom fields, and segmentation.
• Tracking tools for opens and clicks to measure your email campaigns.

Get Newsletter 

Popup Builder

Popup Builder is a user-friendly WordPress popup plugin that allows you to easily create various popups to capture leads, promote exclusive offers, and create social engagement; of course, you can use its power for smart lead capture and email marketing.

Key features:

• Support for a variety of popups: image, video, subscription, exit-intent, and more.
• Works on multisite networks.
• Supports Mailchimp, AWeber, WooCommerce, and EDD.

Get Popup Builder

YayMail

This email marketing plugin is designed specifically for WooCommerce shops, offering exclusive features for designing emails and sending campaigns based on your products. It is basically a free WooCommerce email template customizer that uses a drag-and-drop interface. 

Key features:

• Edit content, layout, and design of email header, email body, visual footer, and signature.
• A variety of placeholders for order details, customer details, billing info, shipping, payment, etc.
• Import and export emails.

Get YayMail

AcyMailing

This is the ultimate email newsletter plugin for WordPress with a drag-and-drop email designer, perfectly suitable for non-techs. With tons of optimization tools, it allows you to schedule your newsletters for timely delivery.

Key features:

• Include your WordPress articles in your newsletters.
• Import users from any platform or source.
• Multiple integrations with popular plugins and services, such as Contact Form 7, Easy Digital Downloads, Zapier, Make.com, WooCommerce, The Events Calendar, and more.

Get AcyMailing

Conclusion: How to choose a WordPress newsletter plugin?

It’s not that hard to choose an email marketing plugin if you know how exactly you want to use it and what results you want to achieve.

Based on our research of free and paid plugins for email marketing, let’s make a quick conclusion about the specifics of every plugin.

WordPress email marketing plugin	Best for
MailPoet	Beginners and small senders with user-friendly interface and free plan
Brevo (formerly SendinBlue)	Drag-and-drop email creation and mobile-friendly templates
OptinMonster	Lead capture and subscriber list growth with various popup options
FluentSMTP	Reliable email delivery with real-time tracking and various SMTP connections
IceGram	Free plan with robust features including automations and integrations
Jetpack CRM	CRM with built-in email marketing functionalities
Newsletter	Designing beautiful newsletters with drag-and-drop builder and advanced targeting
Popup Builder	User-friendly pop-up creation with lead capture and email marketing capabilities
YayMail	WooCommerce stores
AcyMailing	Non-tech users with drag-and-drop designer, scheduling, and various integrations

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